If you do not have a Facebook page or a Twitter account, you are in all likelihood not taken into consideration the various most “plugged in” of these days. Practically all and sundry has a BlackBerry these days; texting has changed phone calls, which had been replaced by means of emails which just about buried the concept of actually composing a hand written letter. For agencies seeking to sell their services and products it have become mandatory years in the past to have a website; that became considered an “digital enterprise card”. Websites are cheaper ways which could attain mass numbers of human beings, and now, if organizations do not have the modern-day gear of social media operating in their favor they’ll be losing out. Hence a brand new study to discover who is plugged in wherein and how they rank.
It’s called the “Digital IQ” ranking device and become designed by means of the L2 Luxury Lab of the New York University (NYU) Stern School of Business. The observe cover 109 luxurious brands, however we are specializing in results for luxurious watch brands simplest. Each emblem’s website became analyzed for seo, aesthetics, interactivity and use of social media (Twitter, Facebook, and many others.)
Based upon how every emblem scored, they were placed in one of a kind categories, the pinnacle being “Genius”, “Gifted”, “Average”, “Challenged,” and “Feeble.”
TAG Heuer changed into the best luxury watch logo to receive rank of “Genius” and got here in eighth general. (Apple changed into primary, accompanied by way of BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren; the latter two agencies do in reality make men’s and ladies’s luxurious watches.
One may also have concept that Rolex might come in as king however now not so. Rolex, along with Swarovski and Cartier, all located within the “Gifted” class.
Those luxurious watch manufacturers which have “common” web sites had been: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget.
These subsequent brands located within the “challenged” ranks: IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston.
There was simplest one watch emblem among the jewelry brands that got here in closing and categorised as “feeble”. This “honor” is going to Franck Muller.
There become additionally a word made about the fact that maximum high give up luxury watch and jewelry manufacturers use words like “unique, sophisticated, high priced, and many others” whilst describing themselves and even though photos in their merchandise on the websites are beautiful, the seo and consumer interface / interactivity are whatever however.
Of the brands studied, TAG Heuer became the most effective one that fast and efficaciously provided links to legal shops. Breitling turned into not protected on this take a look at, however if you pass its internet site, you may notice that you could most effective input once you’ve got clicked on a list of legal retailers.
Others like Rolex, Movado and Hublot have such links but it calls for among 3 and six clicks to get the records.
In the watch category, TAG was the only logo to encompass hyperlinks to authorized stores on the Web. In addition, excluding TAG, Rolex, Hublot and Movado, the sites of different watch manufacturers analyzed within the take a look at require three to 6 clicks to navigate from the product show page to retail place records.
The have a look at gives the watch class props, even though, in terms of social media. Findings reveal that watch brands have more presence on social media systems than most luxury manufacturers.
As for social media, the examine reports that luxurious watch manufacturers utilize social media structures extra than compared to different luxury brands (clothing, motors, etc.)
David Yurman is the best emblem that links to its Twitter account without delay from its internet site and that Cartier and Tiffany are the only watch / jewelry brands that have a huge number of lovers on Facebook.